DIGITAL MARKETING RESULTS

• Growing 2022 full year sales by 55% for a B2C brand’s flagship product — creating more than $3 million in new revenue as a result of integrated video, search and website strategy

• Architecting a month-long local Brand activation around Super Bowl LV in Tampa, FL

• Planning and executing a streaming and linear video campaign for retail automotive that increased purchase likelihood by 56% among in-market shoppers

• Placing direct media buys across major domestic streaming services, including ESPN+, Hulu, RokuTV and Peacock

• Negotiating a custom digital and traditional marketing sponsorship with LiveNation

• Achieving a $77 ROAS (Return on Ad Spend) using Retail Media networks

• Designing and negotiating custom integrated marketing sponsorships with Scripps, Tegna, Nexstar, ESPN and Fox O&O media properties

• Leading Spanish-language strategy, media and creative simultaneously in 9 countries throughout South America, achieving a ROAS as high as $50 in

2023

Select Expertise and Thought Leadership:

• Creating quarterly and annual strategic marketing plans

• Digital marketing attribution and budget formulation

• Brand Consideration (growing purchase likelihood)

• The consumer audience in the South Florida market