How time Flies...
Justin has been entrepreneurial since his high school days (he’s now in his mid-30s), when he and a family friend partnered in music production. Justin’s primary responsisibilites were sales and marketing, where he would contact record label executives, visit industry events and launch digital profiles to showcase their instrumental tracks for purchase.
As a result of Justin’s sales and marketing efforts, South Florida pop and hip-hop artists, as well as local retail businesses, purchased their music. The A&R for Eminem’s Shady Records also contacted the duo regarding their production services as a result of Justin’s outreach. No agreement with Shady Records was ever reached, however, the A&R at the time (Riggs Morales) informed Justin that he had one of the most unique and straight-forward approaches he had seen for attracting his attention, which is what prompted Mr. Morales to call Justin. What did Justin do to standout, you may wonder? Instead of mailing a copy of a demo like so many others do, he sent a hand-written letter via FedEx that desribed the duo, listed their website, and then asked permission to mail the A&R a copy of their demo tape. He even included a pre-addressed envelope so the executives could easily reply.
Mid-way through his Senior year in undergrad at DePaul University, Justin then attempted to launch an online lead-generation business for payday advances. The website was fastcash4you.com, and the business failed almost as quickly as it started. However, during the 3-4 months of hands-on management, Justin received valuable direct exposure to the copywriting, website development, PPC, and overall management disciplines.
About one month after fastcash4you.com failed, Justin began utiliziing his studies as an English major and got to work forming Business Writing Solutions – a small copywriting shop dedicated to providing high-quality article and blog content to businesses. Here, he gained valuble experience in the burgeoning online business communications landscape. Eventually, after three years in operation and numerous retainer clients throughout the country, Business Writing Solutions evolved into Lincoln Digital Group ™ – a full-service digital marketing agency that recently turned 10 years old.